Drinking Less, Drinking Better

There’s been a lot of conversation recently around people drinking less alcohol. From Dry January to fewer nights out, habits are clearly changing — and at first glance, that might seem like a challenge for the wine world.

But from speaking with many of our regular customers, we’re seeing something interesting happen.
While overall volume may be down, curiosity is up. People are choosing to drink less often, but when they do, they’re choosing better wines — exploring new regions, styles, grape varieties and producers they might not have tried before.
With Dry January over now, it has become a reset for many. Some will have returned to their usual routines, while others keep a few alcohol-free days in their week or save wine for occasions that feel more intentional. Rather than being about restriction, this shift is often about mindful enjoyment.
And that’s something we genuinely believe is a positive.

For consumers, it means discovering wines with more character, craftsmanship and story — wines that are savoured rather than rushed.
For retailers like us, it allows us to focus on quality, diversity and personal recommendations, rather than simply volume.
And for growers and producers, it supports sustainable winemaking, smaller batches and wines made with care, rather than pressure to produce more at any cost.
Drinking less, but drinking better, is not about giving something up — it’s about appreciating wine for what it really is: a product of place, people and passion.
Whether you cut back for Dry January, are sticking to mindful drinking, or simply looking to try something new, we’re here to help you discover wines worth the moment.

Cheers to quality over quantity!